You spent good money on your website. It looks fine. Traffic is coming in. But leads are not.
That gap between traffic and conversions is almost never a design problem. It is a usability problem — and it is invisible until someone walks the site the way your customers do.
That is what a UX audit does.
What a UX audit actually is
A UX audit is a structured review of your website or app against real usability criteria. Not opinions. Not gut feelings. Criteria.
We score your site against 35+ checkpoints covering navigation, clarity, mobile experience, calls to action, forms, trust signals, and load performance. Every issue gets ranked by impact so you know what to fix first and what can wait.
The result is a scored report with a prioritized fix list — written in plain English, not design jargon.
What a UX audit is not
It is not a redesign proposal. It is not a sales pitch for a new website. And it is not a 90-page PDF that nobody reads.
A UX audit gives you specific, actionable fixes ranked by how much they affect your bottom line. You can hand the list to your developer, your designer, or to us.
What gets checked
Here is what we look at during a full UX audit:
Navigation and structure. Can a first-time visitor find what they need in under 10 seconds? Is your menu clear? Do pages link to each other logically? Are there dead ends?
Calls to action. Is it obvious what you want the visitor to do? Are your CTAs visible, specific, and placed where attention naturally falls? Or are they buried below the fold behind vague labels like “Learn More”?
Forms. How many fields does your contact form have? What happens after submission? Does the user get confirmation or does it feel like their message disappeared? Forms are where most small business websites lose the lead.
Mobile experience. We test on real phones, not just a browser resize. Buttons that are too small, text that requires pinching, and menus that break on mobile are deal-breakers for more than half of your traffic.
Trust signals. Does your site have reviews, client logos, certifications, or a clear address and phone number? A visitor who does not trust your site will not fill out your form — no matter how good the design looks.
Page speed. A one-second delay in load time can drop conversions by 7%. We check Core Web Vitals, image sizes, script bloat, and server response times.
Conversion paths. We trace the full journey from landing page to action. Where do visitors drop off? Where is friction hiding? Where are you losing leads you already paid to attract?
When you need a UX audit
Run a UX audit when:
- Your site gets traffic but leads are flat or declining
- You redesigned recently but conversions did not improve
- Your bounce rate is above 60% on key pages
- Your contact form gets almost no submissions
- You are about to invest in SEO or ads and want the landing experience to convert
Spending money on traffic to a site that leaks visitors is like pouring water into a bucket with holes. Fix the bucket first.
What you get at the end
From OnePoint, a UX audit delivers three things:
- Scored usability report. Every page reviewed against 35+ criteria with a clear pass/fail/needs-work score.
- Prioritized issue list. Issues ranked by business impact — not alphabetically, not by severity alone, but by what will move the most leads when fixed.
- Plain-English fix list. Every recommendation written so you, your developer, or your designer can act on it without a meeting to decode it.
We also benchmark your site against two direct competitors so you can see where you stand and where the biggest opportunities are.
How much does a UX audit cost
Every project is scoped individually because a 5-page service business site is a different job than a 40-page e-commerce store. We send a quote within 24 hours — no obligation, no pressure.
If you want the fixes implemented after the audit, we can do that too. Or you take the report to your own team. Either way, you walk away knowing exactly what is costing you leads and exactly how to fix it.
Your website might look good and still be losing you customers. Get a free quote on a UX audit and find out what your visitors are not telling you.