Marketing for Edmonton Medical Clinics
Websites, signage, social, SEO, and AEO built for Edmonton walk-in clinics, family practices, physiotherapy, chiropractic, mental health, and specialist groups. Online booking, service-specific pages, AHC-coverage FAQs, MedicalClinic schema. From $499 solo-specialist sites to $10,000 multi-location group builds.
For dental clinics, see our dedicated Edmonton dental clinic marketing page.
Patients show up to clinics in pain, in a hurry, or on a referral. Your website needs to load fast on mobile, show current hours and wait status, list every service in plain English, explain AHC coverage and direct billing, and let patients book without picking up the phone. We build sites that meet that exact moment.
What Edmonton clinics actually need from a website
Most clinic sites we audit have the same five problems. The home page doesn't show current hours or wait status, so prospective patients leave for a clinic that does. Services are listed in a single bulleted page rather than separate landing pages, so Google can't tell what the clinic actually offers. AHC coverage and direct billing aren't explained, so patients call to ask basic questions instead of booking. There's no MedicalBusiness Schema.org markup, so AI assistants can't cite the clinic. And there's no FAQ for "do you accept new patients" or "is this covered by AHC" type queries — exactly the questions that drive most patient research.
A modern Edmonton clinic website should have: hours, address, and (if walk-in) current wait status visible above the fold, service-specific pages (one per service: walk-in, family practice, physiotherapy intake, mental health, etc.), provider bios with photos and credentials, an AHC-coverage and direct-billing page, an FAQ that doubles as AEO content, online booking integration that works with your existing platform, and MedicalBusiness or MedicalClinic Schema.org markup with full hours, services, and accepted insurance.
Pricing for Edmonton clinics
Independent Clinic — Grow
From $1,499. 5–7 page site with online booking integration, service-specific pages, provider bios, AHC-coverage and direct-billing FAQ, and local SEO setup. Recommended for most independent walk-in, family practice, and allied health clinics.
Multi-Location / Specialty — Bespoke
$5,000–$10,000. Separate location pages, specialist provider profiles, advanced booking routing, AEO content blocks, condition-specific landing pages, 3 months post-launch SEO. For groups with multiple clinics or complex specialist offerings.
Solo Specialist — Launch
From $499. 1–3 page essential site for a solo specialist starting private practice. Bio, primary service, contact, booking link. Upgrades easily to Grow once practice grows.
Add-ons for clinics
Walk-In Signage — $149/month
Portable 4'x8' sign at your clinic entrance. Especially valuable for walk-in clinics building neighbourhood awareness, or new specialty clinics in shared medical buildings. See signage details.
Social Media — $299/month
Educational health content, provider spotlights, clinic updates, and patient-friendly explainers. Especially valuable for allied health clinics (physio, chiro, mental health) where content marketing drives intake. See social details.
AEO Audit — $499
Already have a clinic site? We score it against 25 AEO criteria so you know exactly why ChatGPT isn't citing your clinic for "walk-in clinic open now Edmonton" or specialist-search queries. See AEO details.
Why AEO matters for Edmonton clinics
"Walk-in clinic open now Edmonton." "Pediatric physiotherapist near Sherwood Park." "Mental health therapist accepting new patients downtown Edmonton." "Chiropractor that direct-bills Blue Cross Edmonton." These bounded, urgent, high-intent patient queries have shifted heavily toward AI assistants. ChatGPT, Claude, Perplexity, and Google's AI Overviews all return one or two cited clinics. The cited clinics get the patients.
Clinics with proper AEO infrastructure (MedicalBusiness or MedicalClinic Schema.org type, OpeningHoursSpecification with current hours, citation-ready FAQ blocks for AHC coverage, direct billing, accepting new patients, AI bot allows in robots.txt) become the cited clinics. Clinics without AEO are invisible to that traffic, even with strong Google reviews. We build AEO into every clinic site by default. Read more on our AEO page or in AEO for Edmonton Small Business.
Frequently Asked Questions
How much does a medical clinic website cost in Edmonton?
Most independent Edmonton clinics — walk-in, family practice, physiotherapy, chiropractic, mental health — fit our Grow tier at $1,499. That's 5–7 pages with online booking integration, service-specific pages, AHC-coverage and direct-billing FAQ blocks, provider bios, and local SEO setup. Multi-location practices and specialist groups typically need Bespoke ($5,000–$10,000). A solo specialist starting a private practice fits Launch from $499.
What pages should an Edmonton clinic website include?
At minimum: a home page with hours, address, and current wait info if applicable, service-specific pages (one per service: walk-in, family practice, physiotherapy, mental health intake, etc.), provider bio pages with photos and credentials, an AHC-coverage and direct-billing page, an FAQ for new-patient questions, a contact page with online booking, and proper Schema.org MedicalBusiness or MedicalClinic markup so AI assistants can quote your hours, services, and accepted insurance.
Can you handle online booking integration?
Yes. Most Edmonton clinics use a third-party booking platform (Jane App, MedDialog, Cliniko, Acuity, or a clinic-specific EMR booking module) and we wire that into the site. We don't replace your booking platform — we replace the slow, generic site that wraps it. Your patient data, schedules, and intake forms stay in your booking system; your service-specific pages, AEO content, FAQs, and SEO live on the OnePoint site.
Why does AEO matter for medical clinics?
Patients increasingly ask ChatGPT "walk-in clinic open now Edmonton", "pediatric physiotherapist near Sherwood Park", "mental health therapist accepting new patients downtown Edmonton". The AI cites one or two clinics. Clinics with proper Schema.org MedicalBusiness markup, OpeningHoursSpecification, citation-ready FAQ blocks for AHC coverage and direct billing, and AI bot allows in robots.txt become those answers. Clinics without AEO are invisible to that high-intent patient traffic. See our AEO methodology.
Ready to talk about your clinic?
Tell us about your practice — walk-in, family practice, allied health, specialist, or solo — and we'll put together a plan. For dental clinics, see our dedicated dental marketing page.
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