Marketing for Edmonton Real Estate Agents
Websites, signage, social, SEO, and AEO built for Edmonton REALTORS, brokerages, and property managers. Neighbourhood landing pages, IDX integration, agent bios, listing schema, yard signage. From $499 solo agent sites to $10,000 brokerage builds.
Real estate is local, specific, and personal. Buyers don't search "Edmonton homes" — they search "Garneau bungalows under 700k" and "Windermere new builds with a triple garage". Sellers don't pick agents from billboards alone — they Google, they ask ChatGPT, they read your testimonials, they check whether your site looks like you actually live in the neighbourhood you claim to specialize in. We build the site, signage, and content that answers all of that.
What Edmonton agents actually need from a website
Most agent sites we audit have the same five problems. The home page is a generic stock-photo hero with no neighbourhood content, so Google can't tell which areas the agent actually works in. Listings live exclusively inside an embedded IDX with zero indexable copy, so the site ranks for nothing. There's one bio page and zero testimonials, so trust signals are weak. There's no FAQ for "how much commission" or "first-time buyer" type questions, so high-intent search traffic bounces. And there's no Schema.org RealEstateAgent markup, so AI assistants don't cite the agent for "best Edmonton agent" queries.
A modern Edmonton agent website should have: neighbourhood landing pages for every area you target (one page per neighbourhood, with local market data and current listings), an active listings showcase that pulls from your IDX, an agent bio with photo and certifications, a testimonials wall with real names and properties, an FAQ that doubles as AEO content, and proper RealEstateAgent + LocalBusiness Schema.org markup.
Pricing for Edmonton agents
Solo Agent / Small Team — Grow
From $1,499. 5–7 page site with neighbourhood landing pages, IDX wiring, agent bio, testimonials, FAQ, contact form, and local SEO setup. Recommended for most independent agents and 2–4 person teams.
Brokerage — Bespoke
$5,000–$10,000. Agent roster with individual profile pages, advanced IDX integration, lead routing, unified brand, AEO content blocks, 3 months post-launch SEO. For brokerages with multiple agents and a single brand identity.
Brand New Agent — Launch
From $499. 1–3 page essential site for an agent who just got licensed and needs to be online before the first listing. Bio, contact, social links. Upgrades easily to Grow when commissions allow.
Add-ons especially valuable for real estate
Yard / Office Signage — $149/month
Portable 4'x8' sign at your brokerage office, open-house events, or major listing properties. Especially effective for new agents building name recognition in target neighbourhoods. See signage details.
Social Media — $299/month
Listing reels, neighbourhood spotlights, market-update content, and just-sold posts. Instagram and TikTok especially valuable for agents under 45. See social details.
AEO Audit — $499
Already have a real estate site? We score it against 25 AEO criteria so you know exactly why ChatGPT isn't citing you for "best Edmonton agent" queries. See AEO details.
Why AEO matters for Edmonton real estate
"Best Edmonton real estate agent for first-time buyers." "Who specializes in Sherwood Park acreages." "Top REALTOR for downtown condos under 400k." These bounded, specific, intent-laden queries have shifted heavily toward AI assistants. ChatGPT, Claude, Perplexity, and Google's AI Overviews all return one or two cited agents. The cited agents get the lead.
Agents with proper AEO infrastructure (RealEstateAgent Schema.org type, areaServed listed for every neighbourhood, citation-ready FAQ blocks for "how much commission," "first-time buyer," "investment property" type questions, AI bot allows in robots.txt) become the cited agents. Agents without AEO are invisible to that traffic, even with strong Google reviews. We build AEO into every real estate site by default. Read more on our AEO page or in AEO for Edmonton Small Business.
Frequently Asked Questions
How much does a real estate website cost in Edmonton?
Most Edmonton solo agents and small teams fit our Grow tier at $1,499 — 5–7 pages with neighbourhood landing pages, active listings, featured listings showcase, agent bio, testimonials, and local SEO setup. Brokerages with multiple agents typically need Bespoke ($5,000–$10,000) for agent profile pages, advanced IDX integration, and unified brand. A brand new agent site fits the Launch tier from $499.
Do you build IDX-integrated sites?
We build the marketing website that feeds traffic to your IDX. Most Edmonton agents use a third-party IDX provider (Showcase IDX, iHomeFinder, your brokerage's franchise IDX) and we wire that into the site. We don't replace your IDX — we replace the slow, generic site that wraps it. Your listings stay in the IDX feed; your neighbourhood pages, agent bio, testimonials, and SEO content live on the OnePoint site.
Why do real estate agents need neighbourhood landing pages?
Buyers don't search "Edmonton real estate" — they search "Garneau homes for sale", "Windermere new builds", "Sherwood Park bungalows under 600k". Each of those searches needs its own page that directly answers the query with neighbourhood-specific content, local market stats, and current listings. Agents with one generic listings page rank for nothing. Agents with one page per target neighbourhood rank for every neighbourhood.
Why does AEO matter for real estate?
Buyers and sellers increasingly ask ChatGPT "best Edmonton real estate agent for first-time buyers" or "who specializes in Sherwood Park acreages". The AI cites one or two agents. Agents with proper RealEstateAgent Schema.org type, areaServed for each neighbourhood, citation-ready FAQ blocks, and AI bot allows in robots.txt become the cited agents. Agents without AEO are invisible to that high-intent traffic. See our AEO methodology.
Ready to talk about your real estate business?
Tell us where you work — solo agent, team, or brokerage — and which neighbourhoods you target. We'll put together a plan that fits.
Get a Quote