Electrical Contractor
MSA Electrical
A full website build that puts a licensed electrician on the map.
01 — Overview
MSA Electrical is a licensed Edmonton electrician offering residential, commercial, lighting, EV charger, and smart home services. They needed a professional website that could compete with the larger outfits showing up in local search.
02 — The Challenge
No web presence at all. When homeowners searched for an electrician in Edmonton, MSA did not exist online. No website, no blog content, no structured data — all of that visibility was going to competitors with established sites.
03 — What We Did
The approach
Built a 12-page website from scratch — homepage, services hub, five dedicated service pages, a project gallery, about, contact, and a blog index.
Wrote six SEO blog posts targeting real Edmonton electrical searches: pot lights, outdoor lighting, smart home wiring, knob-and-tube rewiring, panel upgrades, and EV chargers.
Added BlogPosting structured data (JSON-LD) on every blog post and full Open Graph tags across all pages.
Built a cinematic scroll-reveal animation system and an animated logo to give the site a premium feel without slowing it down.
04 — Delivered
What's live now
- ✓A complete 12-page website: homepage, 5 service pages, project gallery, blog with 6 Edmonton-targeted posts, about, and contact.
- ✓Zero-dependency build — vanilla HTML, CSS, and JavaScript. No framework overhead, no build step, fast on any connection.
- ✓Full mobile responsiveness with a hamburger menu, three breakpoints, and touch-friendly navigation.
- ✓Structured data, OG/Twitter cards, and Edmonton-keyword meta on every page for local SEO.
05 — The Result
A licensed electrician who had zero web presence now has a fast, professional, SEO-ready website with real content targeting the exact searches Edmonton homeowners run. The site loads instantly, looks premium, and gives MSA a credible online identity for the first time.
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