OnePoint Solutions 12 guides · Updated September 23, 2026 Blog

Marketing Strategy

Budgets, hiring an agency, seasonal plans and the tools that save time. The big picture decisions for small business owners.

How to Prepare Your Edmonton Business for Winter Marketing A practical checklist for Edmonton small businesses to get marketing ready before winter. Google profile, signage, social, website, and more. Sep 15, 20266 min read Website vs Social Media: Which Comes First? Should your Edmonton business start with a website or social media? A practical framework for deciding based on budget, industry, and growth goals. Sep 15, 20267 min read How to Choose a Marketing Agency in Edmonton Looking for a marketing agency in Edmonton? Here's how to compare pricing, avoid long contracts, and find an agency that actually delivers results. Sep 7, 20263 min read Why Every Small Business in Edmonton Needs a CRM in 2026 Spreadsheets and sticky notes are costing you clients. A CRM tracks every lead, automates follow-ups, and keeps nothing from falling through the cracks. Aug 31, 20263 min read How E-Signatures Save Small Businesses Hours Every Week Stop printing, scanning, and chasing paper. E-signatures let clients sign contracts, intake forms, and agreements from their phone in under a minute. Aug 31, 20263 min read Fall Marketing Playbook for Edmonton Small Businesses Back-to-school and fall are a goldmine for Edmonton small businesses. A seasonal marketing playbook for signage, social, and local search. Aug 1, 20264 min read DIY Marketing vs. Hiring an Agency: What Works DIY marketing vs. hiring an agency? An honest look at real costs, hidden time trade-offs, and how to decide which one fits your small business. Jul 1, 20263 min read How Much Should a Small Business Spend on Marketing? How much should a small business spend on marketing? The rule is 5-10% of revenue. Here's how to set a budget and where to spend it for the best return. Jun 30, 20263 min read Small Business Marketing Trends to Watch in 2026 The marketing trends that matter for small businesses in 2026: AI search, short-form video, reviews, local-first strategy, and authenticity over polish. Jun 30, 20263 min read Website vs Google Business Profile vs Social Media Website, Google Business Profile, or social media — which does a small business need? All three, but in a specific order. Here's why. Jun 30, 20263 min read Best Advertising for Small Businesses in Edmonton The most effective low-cost advertising for Edmonton small businesses. Signage, Google Business Profile, social media, and more — ranked by ROI. Feb 4, 20263 min read

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