SEO for Collision Repair Shops in Canada

The short version

Nobody plans a collision. People look for a body shop right after a crash, often from a phone, and they decide fast. Collision repair SEO is being the shop that shows up nearby with clear answers about estimates, insurance and how long the repair will take.

We are an Edmonton based agency working with collision and auto body shops across Canada. We build estimate and insurance pages, keep your Google profile and listings consistent, and keep your social media showing real work. Claims pages are written for how insurance works in your province.

What people search

What drivers search after a crash

Collision searches mix urgency with worry about cost and insurance. These are the kinds of searches we build pages for:

auto body shop near me
collision repair near me
free estimate auto body
hail damage repair
paintless dent repair
bumper repair cost
can I choose my own body shop
body shop that works with my insurance

The gaps

Where body shops lose the job

The work is good. The path from a search to a booked estimate is where most shops leak.

No easy estimate
A phone number alone loses the driver who wants to send photos tonight and hear back tomorrow.
Insurance confusion
Drivers do not know if they can pick their own shop or how a claim works. The shop that explains it earns the trust.
Two listings, two stories
Shops in a national network often have a network page and their own profile. Different names or phone numbers confuse Google.
No proof on the page
Few photos, no before and after work and no recent reviews, so the shop looks the same as every other result.

What we build

What we build for collision repair shops

The pages and signals that turn a stressed driver into a booked estimate.

Estimate page

A short form where drivers upload photos and describe the damage, plus tap to call for anyone who would rather talk.

Insurance and claims pages

How claims work in your province, step by step, and what to do first after a collision. Plain answers, no legal advice.

Service pages

Collision repair, paint and colour matching, dent and hail repair, frame work and glass, for the services you offer.

Before and after gallery

Real repairs with short captions, so people can judge the work and Google can read what each photo shows.

Fleet and business accounts

A page for fleet managers and business owners who need repairs scheduled around their work.

Consistent listings

The same name, address and phone on your profile, your network page and the directories, with AutoBodyShop structured data.

The details

Google profile, posts and reviews

Most collision customers find a shop in the map results. We set Auto body shop as the primary category, add only the services you offer, post finished repairs every week and keep your hours current.

Reviews matter more than usual here because drivers are anxious. We set up a request at vehicle pickup, when the customer has just seen the finished car, with your direct review link by text.

Insurance works differently across Canada

In British Columbia, Saskatchewan and Manitoba, most drivers claim through a public insurer. Most of the rest of the country uses private insurers. Shop licensing rules also vary, for example Alberta repair shops are licensed by AMVIC.

So a claims page written for one province can mislead drivers in another. We write yours for the province you work in, and we keep it to clear steps rather than promises about what an insurer will pay.

The rules in each province

Real work

Real work: Fix Auto Sherwood North

A collision and auto body shop in Sherwood Park, Alberta, part of the Fix Auto network. Its web page sits on Fix Auto's national website, which the shop does not control, so we run its off-site SEO and its social media.

Off-site SEO: the shop's Google Business Profile, its directory listings and its reviews, kept consistent with the network page.
A weekly content calendar across Facebook, Instagram, LinkedIn and Google Business Profile.
Posts that lead with the shop's real strengths: collision repair, colour matching, OEM parts and honest insurance guidance.
A 60 day plan with name, address and phone cleanup across directory listings, a review growth plan and backlink tracking.
LinkedIn content aimed at fleet and business accounts.

Read the Fix Auto Sherwood North case study, or see the shop's page on fixauto.com.

We share what we built and what we do each month. We don't publish clients' private traffic numbers, and we never invent results.

Every service, Canada wide

Everything we do for collision repair shops

Drivers pick a body shop fast, often from a phone at the roadside. We help on every front, not just search, for shops across Canada, with every price published.

Portable signs are the one service we only offer in the Edmonton area. Portable signs, Edmonton area only.

Pricing

Prices on the page

The same published prices in every province. GST or HST is added at your province's rate.

Website with SEO: from $499

Every site we build has SEO and AEO built in: page structure, structured data, speed and an llms.txt file. Most businesses fit Grow at $1,499. Bespoke builds run $5,000 to $10,000.

Ongoing SEO: from $500/mo

For any business, on a site we build or the one you already have. New pages, Google Business Profile posts, tracking and a plain monthly report. No contract.

Already have a site?

We work on it directly, plus your Google profile, listings, reviews and links. If head office controls the site, we focus on those. Start with a free SEO audit. If the site has serious technical problems we will say so up front and may suggest a rebuild, but it is not required.

Shops in a national network often keep the network's website. In that case we focus on your Google profile, listings, reviews and social media. See all services and prices.

Services that often go with it: small business website design, website maintenance at $100 a month, the CRM portal for leads and bookings, and social media management.

We are Edmonton based and work with businesses across Canada by video call and email. Based in Edmonton? See our Edmonton auto shop marketing page.

FAQ

Questions we get asked

What does SEO for a collision repair shop include?

An estimate page with photo upload, insurance and claims pages for your province, service pages, a before and after gallery, AutoBodyShop structured data, and a Google Business Profile with weekly posts and a review request at pickup.

How much does it cost?

Body shop websites with SEO built in start at $499, and most independent shops fit our Grow tier at $1,499. Ongoing SEO starts at $500 a month, whether we built your site or not, and social media management starts at $300 a month. No contracts.

We are part of a national network. Can you still help?

Yes. The network usually controls your page on its site, so we work on what you control: your Google profile, directory listings, reviews and social media, all kept consistent with the network page.

Can you write insurance pages for my province?

Yes. Claims work differently in provinces with a public insurer than in provinces with private insurers, so we write your pages for where you work, as clear steps rather than legal advice.

Do you work with body shops outside Alberta?

Yes. We are based in Edmonton and work with shops across Canada remotely, at the same published prices.

How long does it take to see results?

Most shops see measurable movement in 3 to 6 months, usually in the map results close to the shop first. We never promise rankings, because nobody controls Google's results.

SEO for Collision Repair Shops in Canada

Nobody plans a collision. People look for a body shop right after a crash, often from a phone, and they decide fast. Collision repair SEO is being the shop that shows up nearby with clear answers about estimates, insurance and how long the repair will take.

What drivers search after a crash

Where body shops lose the job

No easy estimate

Insurance confusion

Two listings, two stories

No proof on the page