Marketing for Edmonton Trades
Websites, signage, social, SEO, and AEO built for Edmonton plumbers, HVAC contractors, electricians, roofers, landscapers, and general contractors. Service-specific pages, emergency CTAs, seasonal signage. From $499 single-page builds to $10,000 multi-trade custom sites.
Trades work is found. When someone has a flooded basement at 11pm or a broken furnace in February, they don't browse — they search. They search Google. They search ChatGPT. They click the first result that looks credible and has a phone number visible. We build trades sites that win those searches and answer them in one tap.
What Edmonton trades businesses actually need from a website
Most trades sites we audit have the same five problems. They have one "services" page that lists every trade in a bullet list, so Google can't tell what they're actually best at. The phone number is buried in a contact page two clicks away. There are no service area pages, so they don't rank in Sherwood Park or St. Albert even when they actively work there. They have no Schema.org markup, so AI assistants can't cite them. And they have no FAQ content, so they don't intercept the "how much does X cost in Edmonton" queries that drive most trades research.
A modern Edmonton trades website should have: a click-to-call phone number visible on every page, one landing page per service (furnace repair, water heater install, panel upgrade, drain cleaning, etc.), one page per major service area (Edmonton, Sherwood Park, St. Albert, Spruce Grove, Leduc), a transparent pricing or "what to expect" page, an FAQ that doubles as AEO content, and visible after-hours availability.
Pricing for Edmonton trades
Single Trade — Grow
From $1,499. 5–7 page site with service-specific landing pages, service area pages, emergency-call CTAs, and local SEO setup. Recommended for plumbers, HVAC, electricians, and other single-trade businesses.
Multi-Trade — Bespoke
$5,000–$10,000. Full service-line separation, brand consistency across trades, advanced lead-routing, AEO content blocks, 3 months post-launch SEO. For combined plumbing + heating + electrical or contracting groups.
Starter Page — Launch
From $499. 1–3 page essential site for a brand new trades business that needs to be online before the first job. Upgrades easily to Grow when revenue allows.
Signage works especially well for trades
Portable Sign — 6-Month Plan
$149/month, free $160 setup. Place at your shop or warehouse for year-round brand visibility. Especially effective during seasonal demand spikes — HVAC in fall and spring, plumbing in winter, roofing in summer. See signage details.
Ongoing SEO — $200/month
Service-specific keyword tracking (e.g. "emergency plumber Sherwood Park"), monthly optimization, content updates as services and pricing evolve. For OnePoint web clients only. See SEO details.
AEO Audit — $499
Already have a trades website? We score it against 25 AEO criteria so you know exactly why ChatGPT isn't sending you emergency calls. See AEO details.
Why AEO matters for Edmonton trades
Emergency trades queries — "flooded basement Edmonton plumber", "furnace not working Edmonton", "no power Edmonton electrician" — have shifted heavily toward AI assistants. ChatGPT, Claude, Perplexity, and Google's AI Overviews answer these queries with one or two cited businesses. The cited businesses get the high-intent emergency calls. The uncited businesses get nothing from that channel.
Trades businesses with proper AEO infrastructure (curated llms.txt, full Schema.org markup including LocalBusiness + Service + OpeningHours, AI bot allows in robots.txt, citation-ready FAQ blocks for "how much does X cost in Edmonton" type questions) become the cited businesses. We build AEO into every trades site by default. Read more on our AEO page or in AEO for Edmonton Small Business.
Frequently Asked Questions
How much does an Edmonton plumber, HVAC, or electrician website cost?
Most Edmonton trades businesses fit our Grow tier at $1,499 — 5–7 pages with service-specific landing pages (e.g. furnace repair, water heater install), service area pages, an emergency-call number prominently placed, and local SEO setup. Multi-trade companies need Bespoke ($5,000–$10,000) for full service-line separation. A single-trade starter site is $500.
Why do trades businesses need service-specific landing pages?
Customers search "emergency plumber Edmonton", "furnace repair Edmonton", "panel upgrade Edmonton" — not "plumbing services". Each of those searches needs its own page that directly answers the query. Trades sites with one "services" page that lists everything almost never rank for any specific service. Trades sites with one page per service rank for every service.
Does signage actually work for trades businesses?
For yard-sign deployment at active job sites, yes — every neighbour walking past sees your brand and phone number for the duration of the project. Portable billboard signage at your shop or warehouse is also effective for seasonal demand spikes (HVAC in fall and spring, plumbing in winter). Pair signage with a ChatGPT-citable website and you cover both walk-by visibility and AI-assisted search. See signage.
Why does AEO matter for trades?
When someone has a flooded basement at 11pm and asks ChatGPT "emergency plumber Edmonton", the AI gives one or two answers. Trades businesses with proper Schema.org markup, llms.txt, citation-ready FAQ blocks, and AI bot allows become those answers. Trades businesses without AEO are invisible to that high-intent emergency demand. We build AEO into every trades site by default. See our AEO methodology.
Ready to talk about your trades business?
Tell us what trade you're in and where you operate — we'll put together a plan that fits your situation.
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