Electrical Contractor
MSA Electrical
A full website build that puts a licensed electrician on the map.
01 · Overview
MSA Electrical is a licensed Edmonton electrician offering residential, commercial, lighting, EV charger, and smart home services. They needed a professional website that could compete with the larger outfits showing up in local search.
02 · The Challenge
No web presence at all. When homeowners searched for an electrician in Edmonton, MSA did not exist online. No website, no blog content, no structured data, all of that visibility was going to competitors with established sites.
03 · What We Did
The approach
Built a 12-page website from scratch, homepage, services hub, five dedicated service pages, a project gallery, about, contact, and a blog index.
Wrote six SEO blog posts targeting real Edmonton electrical searches: pot lights, outdoor lighting, smart home wiring, knob-and-tube rewiring, panel upgrades, and EV chargers.
Added BlogPosting structured data (JSON-LD) on every blog post and full Open Graph tags across all pages.
Built a cinematic scroll-reveal animation system and an animated logo to give the site a premium feel without slowing it down.
04 · Delivered
What's live now
- ✓A complete 12-page website: homepage, 5 service pages, project gallery, blog with 6 Edmonton-targeted posts, about, and contact.
- ✓Zero-dependency build, vanilla HTML, CSS, and JavaScript. No framework overhead, no build step, fast on any connection.
- ✓Full mobile responsiveness with a hamburger menu, three breakpoints, and touch-friendly navigation.
- ✓Structured data, OG/Twitter cards, and Edmonton-keyword meta on every page for local SEO.
05 · The Result
A licensed electrician who had zero web presence now has a fast, professional, SEO-ready website with real content targeting the exact searches Edmonton homeowners run. The site loads instantly, looks premium, and gives MSA a credible online identity for the first time.
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