OnePoint Solutions North Edmonton (Castle Downs) Case Study

Registered Massage Therapy

Igorot Massage Clinic

Consistent, branded social content for a neighbourhood massage clinic.

Social Media ManagementContent Design

01 — Overview

Igorot Massage Clinic is a registered massage therapy clinic in Castle Downs, north Edmonton, open seven days a week. They offer relaxation, deep tissue, therapeutic, and prenatal massage with direct insurance billing. They needed a consistent social media presence without having to create content themselves.

02 — The Challenge

The clinic had no consistent posting schedule and no branded visual identity on social media. Many potential clients in the neighbourhood did not know the full range of services offered, and the clinic had no time to create and schedule content on top of running appointments.

03 — What We Did

The approach

01

Built a done-for-you social media content pipeline across Facebook and Instagram on a Monday/Wednesday/Friday cadence.

02

Designed branded post templates in the clinic's red and blue colour palette for an instantly recognizable feed.

03

Created a mix of educational carousels, service highlights, and community-focused content written in a warm, conversational tone.

04

Used the same proven free-render pipeline (Chrome + PIL → GHL Social Planner CSV) to keep production costs at zero.

04 — Delivered

What's live now

  • 18 scheduled posts across Facebook and Instagram, covering a full 6-week content calendar.
  • 47 rendered images including single posts and multi-slide carousels, all branded to the clinic's colours.
  • GHL Social Planner CSV uploads ready for automated publishing.
  • A client folder with organized assets: contract, logos, photos, and all social content.

05 — The Result

A clinic that had no social media presence now has a steady, professional feed with branded content going out three times a week — educating the neighbourhood about services like direct insurance billing, prenatal massage, and therapeutic treatments, without the owner touching a phone.

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